Clarity over theatre
We say what we mean, make decisions visible, and keep the work focused on outcomes.
About Aster
Small by design.
Big in ambition.
We’re an independent strategy and creative studio for leaders building what comes next.
Our story
Built to get closer to the work.
Aster began in 2018 with a simple belief: the best work happens when senior people stay involved, disciplines work together, and everyone can speak plainly.
Today we’re a close-knit team of strategists, designers, writers, and technologists. We work across borders and categories, assembling the right group around every challenge.
What guides us
Generous challenge
We question assumptions with care—and expect our partners to do the same.
Craft with purpose
Details matter most when they make the whole experience more useful and memorable.
Better together
We build with clients, not behind a curtain, so the work belongs to everyone.
The team
Different minds.
Shared standards.
Amelia Reed
Founder, Strategy
Jonas Klein
Creative Director
Mina Shah
Design Director
Owen Cole
Technology Director